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Everything You Should Know About Bing Smart Search

Bing Smart Search has been designed for an even better experience on the new Windows 8.1 platform. This is specifically built for touch, allowing users easy searching with just a […]

By |October 13th, 2014|Online Survival Kit|0 Comments

SEO 101. What do Search Engines Lust over?

SEO Acronym

If you’re responsible for the SEO (Search Engine Optimisation) of your website you may like to use one of Al’s Acronyms as a global checklist of your SEO work.

Experienced […]

By |August 27th, 2014|SEO|0 Comments

Market to the 4 Groups with Give, Give, Give! (Part 3)

Part 2 covered the “Biggest mistakes to avoid when marketing to the 4 groups” in this final instalment we will cover how to market to the 4 groups.

Market with Give!

You’ve got […]

By |August 4th, 2014|Marketing|0 Comments

Biggest mistakes to avoid when marketing to the 4 groups (Part 2)

In the article “Marketing? Have you considered these 4 groups of people?” we defined the 4 groups:

Suspects
Prospects
Customers / Clients
Evangelists / Advocates

In this article we’ll discuss the biggest mistakes […]

By |July 17th, 2014|Marketing|0 Comments

Marketing? Have you considered these 4 groups of people? (Part 1)

Warning for some people the following article will come across as just Marketing 101.  Thinking “I already know this stuff” or “I’ve read it before” may make you guilty of premature […]

By |June 6th, 2014|Marketing|0 Comments

Marketing Your Products with a Fable

Hi, this is Alan Stewart.

If I could be king for a day, I think I would shout to all advertisers: “Fall in love with your target market, not your product!”

Several […]

By |March 5th, 2014|Copywriting|0 Comments

How to Set up Email when SMTP Does Not Work

If you are having trouble with your outgoing emails, one of the potential causes is your Simple Mail Transfer Protocol (SMTP) server. You’d know this is the issue when you […]

By |January 29th, 2014|Online Survival Kit|0 Comments

Heartbleed – What is it and How you can Avoid it

What is Heartbleed?

Heartbleed is a security flaw that affects Windows, Mac, Linux, Smartphones and tablet users. It can affect your email, instant messaging, and even your cloud storage.

Heartbleed – what a […]

By |December 29th, 2013|Online Survival Kit|0 Comments

How to Add 2-Step Authentication to your Gmail Account

If you have a Google account, you might already be aware of what some call a ‘2-Step Authentication Process’ for your Gmail Account. The 2-step verification process gives your online account an […]

By |November 13th, 2013|Online Survival Kit|0 Comments

How to Make a Home Page Show on Internet Explorer Tabs

If you’re using Internet Explorer as your default browser, you might have noticed that whenever you open a new tab, it just opens up as a blank page. If you […]

By |November 10th, 2013|Online Survival Kit|0 Comments