Marketing

Market to the 4 Groups with Give, Give, Give! (Part 3)

Part 2 covered the “Biggest mistakes to avoid when marketing to the 4 groups” in this final instalment we will cover how to market to the 4 groups.

Market with Give!

You’ve got […]

By |August 4th, 2014|Marketing|0 Comments

Biggest mistakes to avoid when marketing to the 4 groups (Part 2)

In the article “Marketing? Have you considered these 4 groups of people?” we defined the 4 groups:

Suspects
Prospects
Customers / Clients
Evangelists / Advocates

In this article we’ll discuss the biggest mistakes […]

By |July 17th, 2014|Marketing|0 Comments

Marketing? Have you considered these 4 groups of people? (Part 1)

Warning for some people the following article will come across as just Marketing 101.  Thinking “I already know this stuff” or “I’ve read it before” may make you guilty of premature […]

By |June 6th, 2014|Marketing|0 Comments