Market to the 4 Groups with Give, Give, Give! (Part 3)
Part 2 covered the "Biggest mistakes to avoid when marketing to the 4 groups" in this final instalment we will cover how to market to the 4 groups. Market with Give! [...]
Biggest mistakes to avoid when marketing to the 4 groups (Part 2)
In the article "Marketing? Have you considered these 4 groups of people?" we defined the 4 groups: Suspects Prospects Customers / Clients Evangelists / Advocates In this article we'll discuss the biggest [...]
Marketing? Have you considered these 4 groups of people? (Part 1)
Warning for some people the following article will come across as just Marketing 101. Thinking "I already know this stuff" or "I've read it before" may make you guilty of premature [...]